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Offices and AffiliatesMiami, Los Angeles, Mexico City, Sao Paulo

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Offices and AffiliatesMiami, Los Angeles, Mexico City, Sao Paulo

Meet Leslie DaCruz

Illustration

Founder and CEO of Stradeation

Hi and welcome to my page, I really look forward to being able to work together. 
I am a business builder, management consultant, coach, senior executive, board member and speaker.
I grew up living in a new country every 2-3 years as my father was an international senior executive. This meant learning to adapt quickly; and seeing, adjusting and excelling in new environments. My sense is this contributed to my “outside-the-box” thinking and being always on the lookout for new opportunities.
I greatly enjoy coaching and leading teams; creating an environment of openness, trust, new ideas and innovation. I have been aligning Strategy with Ideation with Execution for years. Which is why I founded Stradeation (Strategy + Ideation + Execution) a few years ago to bring and share my and other’s expertise in these areas.

Overview

The thread throughout my career is of a builder and game changer. I get great satisfaction working with people to create and implement new ideas.
I built a career stepping into new situations, quickly sizing up issues and opportunities, bringing a new perspective and inventing new ways of doings things, then executing on them.  
Typically I have made a significant impact within 3 months, resulting in major sustainable results. One example: I was hired as a senior executive with The Walt Disney Company at the inception of a Disney division. Disney products sold at retail grew twenty-fold to more than $1.5 Billion. 
I have board experience with several companies, universities, and non-profits. 

 

Career Expertise

With more than 30 years’ expertise leading teams to breakthrough results, I held senior management, new business initiatives, marketing and finance positions at The Walt Disney Company, PepsiCo, Hasbro, Mars & Co., the University of Southern California, and Laureate Education. 
​I have worked in both for profit and non-profit sectors, as well as start-ups and small companies.  
In my corporate and academic career, some areas I am known for are seeing strategies and opportunities before others do, building and inspiring teams, significantly increasing outcomes and results at universities, launching and building businesses and organizations bringing new products and services to market, and creating and positioning brands in Fortune 100 companies.

 

Global Experience and Education

​I managed markets in the United States, Latin America and Europe. I lived 20 years in Europe (France) and Latin America (Brazil, Mexico, Argentina, Colombia). I'm fluent in Spanish and Portuguese and almost fluent French.
I'm a graduate of the Wharton School of Business, University of Pennsylvania, Université de Grenoble.

Sector Expertise

​I gained experience and developed expertise in several sectors as I am known for quickly understanding sectors, then identifying and bringing new perspectives. Sectors where I previously had not worked hired me to bring in new ideas, build and inspire teams, then execute and ensure results. As a result, I held senior positions, or consulted in, each of these sectors for many years: 

● Entertainment and Media● Consumer Products and Services● Higher Education● Latin America

You can view selected accomplishments in the Sectors and the Clients sections of this website.
Organizations include:
Education and eLearningUniversity of Southern California, University of Miami, Laureate Education, University of Saint Augustine (Board Member), eMind (sold to Kaplan)
Consumer Products and ServicesDisney Consumer Products, PepsiCo, Hasbro, Gerber, AAA, Wendy’s, Pizza Hut
Media and EntertainmentThe Walt Disney Company, Viacom, Warner Brothers, Dave & Buster’s

 

Personal Interests

​I'm passionate about education, both Higher Education and K-12. I am an expert in technology enhanced learning, particularly online / distance learning. I have worked, consulted or volunteered in several educational institutions. 
The Arts are an important part of my life. I studied architecture before business, have been a serious photographer and painter for years, and served on the board of several arts oriented institutions. I really learned to understand and appreciate movies in a whole new way while living in Los Angeles, surrounded by experts in the business.
Adventures: I spent 6 months on a sailboat ocean passage as crew. Skied over 120 days in one year while attending the Université de Grenoble. Been through several major hurricanes and the 1985 Mexico earthquake (8.1 Richter scale)
Two great sons, both committed to non-profits, doing good and making a significant impact on the world.

Schedule a FREE Consultation with Leslie DaCruz